Cravens, David W. <br/><br/>
Strategic marketing management cases / 

 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  c1999. 
 - xvi, 624 pages :  Illustrations ; 
 - The Irwin/McGraw-Hill series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415  / CRA