TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria Lynn
TI  - Strategic marketing management cases
T2  - The Irwin/McGraw-Hill series in marketing,
SN  - 0256261253
AV  - HF 5415 CRA
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing - case studies
N1  - Includes index
ER  -