@book{2417,
	author = {Dominick, Joseph R.},
	title = {The dynamics of mass communication :},
	publisher = {McGraw-Hill,},
	year = {c2002.},
	series = {McGraw-Hill series in mass communication,},
	address = {Boston, MA. :},
	edition = {7th ed.},
	note = {Includes index.}
}