@book{2457,
	author = {Lamb, Charles W. and Hair, Joseph F.},
	title = {Marketing /},
	publisher = {South-Western Publishing,},
	year = {c1996.},
	address = {Cincinnati, Ohio :},
	edition = {3rd ed.},
	note = {Rev. ed. of: Principles of marketing, 1993.},
	url = {http://www.loc.gov/catdir/enhancements/fy1409/95002874-t.html}
}