Lamb, Charles W. <br/><br/>
Marketing / 

 - 3rd ed. 
 - Cincinnati, Ohio :  South-Western Publishing,  c1996. 
 - xlix, 890 pages :  Illustrations ; 
<br/><br/> Rev. ed. of: Principles of marketing, 1993. 
<br/><br/><label>ISBN: </label>0538849487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415  / LAM