TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
AU  - Lamb,Charles W.
TI  - Marketing
SN  - 0538849487
AV  - HF 5415 LAM
PY  - 1996///
CY  - Cincinnati, Ohio
PB  - South-Western Publishing
KW  - Marketing
KW  - Marketing - management
N1  - Rev. ed. of: Principles of marketing, 1993
UR  - http://www.loc.gov/catdir/enhancements/fy1409/95002874-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1409/95002874-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1409/95002874-b.html
ER  -