Keegan, Warren J. <br/><br/>
Marketing / 

 - Englewood Cliffs, N.J. :  Prentice Hall,  c1992. 
 - xxiv , 904 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>01307197179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / KEE