TY  - BOOK
AU  - Keegan,Warren J.
AU  - Moriarty,Sandra E.
AU  - Duncan,Tom
TI  - Marketing
SN  - 01307197179
AV  - HF 5415 KEE
PY  - 1992///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes index
ER  -