Weigold, Michael F., <br/><br/>
Advertising / 

 - 3rd ed. 
 - New York :  McGraw-Hill Education,  c 2018. 
 - xiii, 459 pages :  Color illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259815942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5821  / WEI