TY  - BOOK
AU  - Weigold,Michael F.
AU  - Arens,William F.
TI  - Advertising
SN  - 9781259815942
AV  - HF 5821 WEI
PY  - 2018///
CY  - New York
PB  - McGraw-Hill Education
KW  - Advertising
N1  - Includes index
ER  -