TY  - BOOK
AU  - Boone, Louis E.
AU  - Kurtz, David L.
AU  - Mackenzie, H. F. (Herb)
AU  - Snow, Kim.
TI  - Contemporary marketing / 
SN  - 9780176251765
AV  - HF 5415 CON
PY  - 2007///
CY  - Toronto, Ontario
PB  - Thomson/Nelson, 
KW  - Marketing - textbooks
KW  - Marketing - management - textbooks
N1  - Includes bibliographical references and index
ER  -