Kotler, Philip. <br/><br/>
Principles of marketing /  

 - 7th Canadian ed. 
 - Toronto, Ontario :  Pearson Prentice Hall,  c2008. 
 - xvi, 733 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780132020015 0132020017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - textbooks.<br/>Marketing - management - textbooks.
<br/><br/><label>LC Class. No.: </label>HF 5415  / KOT