TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
AU  - Cunningham, Peggy H.
TI  - Principles of marketing / 
SN  - 9780132020015
AV  - HF 5415 KOT
PY  - 2008///
CY  - Toronto, Ontario
PB  - Pearson Prentice Hall
KW  - Marketing - textbooks
KW  - Marketing - management - textbooks
N1  - Includes index
ER  -