Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 

 - 11th edition. 
 - NewYork, NY;  McGraw-Hill Education ;  c 2018. 
 - xli, 764 pages :  illustrations ; 
<br/><br/>Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives. 
<br/><br/><label>ISBN: </label>9781259548147 1259548147 9781259921698 1259921697 1260152308 9781260152302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5823  / BEL