01128cam a2200253 i 4500 0 0 0 GIMPA GIMPA REF 2018-01-24 Purchase 0 HF 5823 BEL 67276 2020-08-13 2023-02-23 BK 0 0 0 GIMPA GIMPA GEN 2018-01-24 Purchase 0 HF 5823 BEL 67277 2020-08-13 2020-08-13 BK 0 0 0 GIMPA GIMPA GEN 2018-01-24 Purchase 0 HF 5823 BEL 67278 2020-08-13 2020-08-13 BK 0 0 0 GIMPA GIMPA GEN 2018-01-24 Purchase 0 HF 5823 BEL 67279 2020-08-13 2020-08-13 BK 253 253 9781259548147 1259548147 9781259921698 1259921697 1260152308 9781260152302 HF 5823 BEL Belch, George E. Advertising and promotion : an integrated marketing communications perspective / 11th edition. NewYork, NY; McGraw-Hill Education ; c 2018. xli, 764 pages : illustrations ; Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives. Advertising. Sales promotion. Communication in marketing. Belch, Michael A., BK