Rossiter, John R. <br/><br/>
Marketing communications :  theory and applications /  

 - Frenchs Forest, Australia :  Pearson/Prentice Hall,  c2005. 
 - xviii, 500 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781741032697 1741032695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Positioning (advertising)
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / ROS