00500nam a2200157   4500020001800000020001500018050002100033100002200054245005900076260006400135300004000199500002000239650003200259650003000291700002100321  a9781741032697  a1741032695  aHF 5415.123bROS  aRossiter, John R.  aMarketing communications :btheory and applications /   aFrenchs Forest, Australia :bPearson/Prentice Hall,cc2005.  axviii, 500 pages :bIllustrations ;  aIncludes index.  aCommunication in marketing.  aPositioning (advertising)  aBellman, Steven.