00551nam a2200181 4500 9781741032697 1741032695 HF 5415.123 ROS Rossiter, John R. Marketing communications : theory and applications / Frenchs Forest, Australia : Pearson/Prentice Hall, c2005. xviii, 500 pages : Illustrations ; Includes index. Communication in marketing. Positioning (advertising) Bellman, Steven. BK lcc 0 0 lcc 0 GIMPA GIMPA REF 2013-09-09 Purchase 0 HF 5415.123 ROS 59919 2023-01-23 2023-01-23 BK 2535 2535