TY  - BOOK
AU  - Rossiter, John R.
AU  - Bellman, Steven.
TI  - Marketing communications: theory and applications / 
SN  - 9781741032697
AV  - HF 5415.123 ROS
PY  - 2005///
CY  - Frenchs Forest, Australia
PB  - Pearson/Prentice Hall
KW  - Communication in marketing
KW  - Positioning (advertising)
N1  - Includes index
ER  -