00680nam a2200193   4500020001800000020001500018050002100033100002200054245005900076260006400135300004000199500002000239650003200259650003000291700002100321942001200342952011700354999001500471  a9781741032697  a1741032695  aHF 5415.123bROS  aRossiter, John R.  aMarketing communications :btheory and applications /   aFrenchs Forest, Australia :bPearson/Prentice Hall,cc2005.  axviii, 500 pages :bIllustrations ;  aIncludes index.  aCommunication in marketing.  aPositioning (advertising)  aBellman, Steven.  cBK2lcc  00102lcc40aGIMPAbGIMPAcREFd2013-09-09ePurchasel0oHF 5415.123 ROSp59919r2023-01-23w2023-01-23yBK7i  c2535d2535