02456cam a2200241 i 4500020001800000020001500018020001800033020001500051050001800066100001700084245008000101250001200181260004400193300003900237490003800276500007800314505170600392650002402098650002302122650001702145700002502162700002702187  a9781259546983  a1259546985  a9781259255915  a125925591300aHD 30.28bGAM1 aGamble, John10aEssentials of strategic management :bthe quest for competitive advantage /  a5th ed.  aNew York, NY. ;bMcGraw-Hill ;cc 2017.  axvii, 462 pages :billustrations ;0 aMcGraw-Hill international edition  aRevised edition of the authors' Essentials of strategic management, 2015.0 aConcepts and techniques for crafting and executing strategy -- Section a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- Crafting a strategy -- The five generic competitive strategies -- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the -multibusiness company -- Ethics, corporate social responsibility, -environmental sustainability, and strategy -- Executing the strategy -- Superior strategy execution-another path to competitive advantage -- Cases in crafting and executing strategy -- Case 1 mystic monk coffee -- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? -- Case 3 lululemon athletica, inc -- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market -- Case 5 chipotle mexican grill in 2013: can it hit a second home run? -- Case 6 google's strategy in 2013 -- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger -- Case 8 tata motors: can it become a global -- Contender in the automobile industry? -- Case 9 the walt disney company : its -diversification strategy in 2012 -- Case 10 robin hood -- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal -- Case 12 frog's leap winery in 2011-the -sustainability agenda. 0aStrategic planning. 0aBusiness planning. 0aCompetition.1 aThompson, Arthur A.,1 aPeteraf, Margaret Ann,