02500cam a2200265 i 4500 0 0 0 GIMPA GIMPA REF 2018-01-29 Purchase 0 HD 30.28 GAM 67285 2020-08-13 2023-02-23 BK 0 0 0 GIMPA GIMPA GEN 2018-01-29 Purchase 0 HD 30.28 GAM 67286 2020-08-13 2020-08-13 BK 254 254 9781259546983 1259546985 9781259255915 1259255913 HD 30.28 GAM Gamble, John Essentials of strategic management : the quest for competitive advantage / 5th ed. New York, NY. ; McGraw-Hill ; c 2017. xvii, 462 pages : illustrations ; McGraw-Hill international edition Revised edition of the authors' Essentials of strategic management, 2015. Concepts and techniques for crafting and executing strategy -- Section a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- Crafting a strategy -- The five generic competitive strategies -- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the -multibusiness company -- Ethics, corporate social responsibility, -environmental sustainability, and strategy -- Executing the strategy -- Superior strategy execution-another path to competitive advantage -- Cases in crafting and executing strategy -- Case 1 mystic monk coffee -- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? -- Case 3 lululemon athletica, inc -- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market -- Case 5 chipotle mexican grill in 2013: can it hit a second home run? -- Case 6 google's strategy in 2013 -- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger -- Case 8 tata motors: can it become a global -- Contender in the automobile industry? -- Case 9 the walt disney company : its -diversification strategy in 2012 -- Case 10 robin hood -- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal -- Case 12 frog's leap winery in 2011-the -sustainability agenda. Strategic planning. Business planning. Competition. Thompson, Arthur A., Peteraf, Margaret Ann, BK