TY  - BOOK
AU  - Crane, Frederick G. 
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Berkowitz, Eric N.
AU  - Rudelius, William.
TI  - Marketing / 
SN  - 0070939861
AV  - HF 5415 MAR
PY  - 2006///
CY  - Toronto
PB  - McGraw-Hill Ryerson Limited
KW  - Marketing - textbooks
KW  - Marketing - Canada - textbooks
N1  - Includes bibliographical references and index
ER  -