Tuckwell, Keith J. <br/><br/>
Integrated marketing communications :   strategic planning perspectives /  

 - 2nd ed. 
 - Toronto :  Pearson Prentice Hall,  c2008. 
 - xxiii, 440 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780132199124 0132199122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing - textbooks.<br/>Sales promotion - textbooks.<br/>Advertising - textbooks.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / TUC