00601nam a2200193 4500 9780132199124 0132199122 HF 5415.123 TUC Tuckwell, Keith J. Integrated marketing communications : strategic planning perspectives / 2nd ed. Toronto : Pearson Prentice Hall, c2008. xxiii, 440 pages : Illustrations ; Includes index. Communication in marketing - textbooks. Sales promotion - textbooks. Advertising - textbooks. BK lcc 0 0 lcc 0 GIMPA GIMPA REF 2015-04-07 Purchase 0 HF 5415.123 TUC 64539 2023-01-23 2023-01-23 BK 2543 2543