TY  - BOOK
AU  - Tuckwell, Keith J.
TI  - Integrated marketing communications : : strategic planning perspectives / 
SN  - 9780132199124
AV  - HF 5415.123 TUC
PY  - 2008///
CY  - Toronto
PB  - Pearson Prentice Hall
KW  - Communication in marketing - textbooks
KW  - Sales promotion - textbooks
KW  - Advertising - textbooks
N1  - Includes index
ER  -