Baran, Stanley J. Mass communication theory : foundations, ferment, and future / - 3rd ed. - Belmont, CA : Thomson/Wadsworth, c2003. - xviii, 406 pages : Illustrations ; - Wadsworth series in mass communication & journalism, . Includes index. ISBN: 0534561632 Subjects--Topical Terms: Mass media - philosophy. LC Class. No.: P 90 / BAR