Marketing :  the core / 

 - Canadian ed. 
 - Canada :  McGraw-Hill Ryerson Limited,  c2005. 
 - xix, 482 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070922977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - textbooks.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAR