Marketing :  an introduction / 

 - 2nd Canadian ed. 
 - Toronto, Ontario :  Pearson/Prentice-Hall,  c2007. 
 - xxvii, 619 pages :  Illustrations ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131857207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - textbooks.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAR