TY  - BOOK
AU  - Armstrong, Gary.
AU  - Kotler, Philip.
AU  - Cunningham, Peggy.
AU  - Mitchell, Peter.
AU  - Buchwitz, Lilly Anne.
TI  - Marketing: an introduction 
SN  - 0131857207
AV  - HF 5415 MAR
PY  - 2007///
CY  - Toronto, Ontario
PB  - Pearson/Prentice-Hall
KW  - Marketing - textbooks
N1  - Includes bibliographical references and index
ER  -