Marketing / 

 - 5th Canadian ed. 
 - Toronto, Ontario :  McGraw-Hill Ryerson Limited,  c2003. 
 - xxxv, 670 pages :  Illustrations ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070898332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - Canada.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAR