TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Crane,Frederick G.
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing
SN  - 0070898332
AV  - HF 5415 MAR
PY  - 2003///
CY  - Toronto, Ontario
PB  - McGraw-Hill Ryerson Limited
KW  - Marketing
KW  - Marketing - Canada
N1  - Includes bibliographical references and index
ER  -