TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Peteraf,Margaret A.
AU  - Gamble,John E.
AU  - Strickland,A.J.Lonnie
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 1259921999
AV  - HD 30.28  CRA
PY  - 2018///
CY  - New York
PB  - McGraw-Hill Education , 
KW  - Executives
KW  - Business planning
KW  - Strategic planning
KW  - Executives, rating of
N1  - Includes index; Part 1: Concepts and techniques for crafting and executing strategy --Section A: Introduction and overview --Section B: Core concepts and analytical tools --Section C: Crafting a strategy --Section D: Executing the strategy --Part 2: Cases in crafting and executing strategy --Section A: Crafting strategy in single-business companies --Section B: Crafting strategies in divesified companies --Section C: Implementing and executing strategy --Section D: Strategy, ethics, and social responsibility
N2  - The 21st edition retains the 12-chapter structure of the prior edition and new content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. Scores of new examples have been added, along with 17 new illustration capsules to enrich understanding of the content and to provide students with a ringside view of strategy in action. It remains as always, solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management
ER  -