Wells, William. <br/><br/>
Advertising :  principles & practice / 

 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - xxxii, 599 pages :  Illustrations ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130477222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5823  / WEL