@book{2904,
	author = {Cravens, David W.},
	title = {Strategic marketing /},
	publisher = {Irwin/McGraw-Hill,},
	year = {c2000.},
	address = {Boston :},
	edition = {6th ed.},
	url = {http://www.loc.gov/catdir/description/mh023/99010060.html}
}