Cravens, David W. <br/><br/>
Strategic marketing / 

 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  c2000. 
 - xvi, 752 pages :  Illustration; 
<br/><br/><label>ISBN: </label>0070275432  0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- decision making.<br/>Marketing-management.<br/>Marketing- management- case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.135  / CRA