00621cam a22001934a 4500 0070275432 0 0 HF 5415.135 CRA Cravens, David W. Strategic marketing / 0 0 6th ed. Boston : Irwin/McGraw-Hill, c2000. xvi, 752 pages : Illustration; Marketing- decision making. Marketing-management. Marketing- management- case studies. http://www.loc.gov/catdir/description/mh023/99010060.html http://www.loc.gov/catdir/toc/mh022/99010060.html lcc BK 2904 2904