Pickton, David. <br/><br/>
Integrated marketing communications / 

 - 2nd ed. 
 - Harlow, England ;  New York :  Pearson Education Limited,  c2005. 
 - xxii, 760 pages :  illustrations ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273676458 9780273676454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Marketing.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / PIC