00675cam a22002294a 4500 0273676458 9780273676454 HF 5415.123 PIC Pickton, David. Integrated marketing communications / 2nd ed. Harlow, England ; New York : Pearson Education Limited, c2005. xxii, 760 pages : illustrations ; Includes bibliographical references and index. Communication in marketing. Sales promotion. Marketing. Advertising. Direct marketing. Broderick, Amanda. lcc BK 0 0 lcc 0 GIMPA GIMPA REF 2006-10-26 Purchase 0 HF 5415.123 47011 2023-09-27 2023-09-27 BK 3216 3216