TY  - BOOK
AU  - Pickton,David
AU  - Broderick,Amanda
TI  - Integrated marketing communications
SN  - 0273676458
AV  - HF 5415.123 PIC
PY  - 2005///
CY  - Harlow, England, New York
PB  - Pearson Education Limited
KW  - Communication in marketing
KW  - Sales promotion
KW  - Marketing
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -