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    <subfield code="a">Cover; Title Page; Copyright; About the Author; Brief Contents; Preface; Acknowledgments; Contents; Part One Concepts and Techniques For Crafting and Executing Strategy; Section A: Introduction and Overview; 1. Strategy, Business Models, and Competitive Advantage; 2. Strategy Formulation, Execution, and Governance; Section B: Core Concepts and Analytical Tools; 3. Evaluating a Company's External Environment; 4. Evaluating a Company's Resources, Capabilities, and Competitiveness; Section C: Crafting a Strategy; 5. The Five Generic Competitive Strategies</subfield>
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    <subfield code="a">Case 1 BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential GrowthCase 2 Whole Foods Market in 2014: Vision, Core Values, and Strategy; Case 3 Apple Inc. in 2015; Case 4 Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After a Near-Death Experience?; Case 5 Panera Bread Company in 2015-What to Do to Rejuvenate the Company's Growth?; Case 6 Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline?; Case 7 Tesla Motors' Strategy to Revolutionize the Global Automotive Industry</subfield>
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    <subfield code="a"> Strategic planning. / Business planning. / Competition. / Strategic planning - Case studies.</subfield>
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