TY  - BOOK
AU  - Gamble,John E.
AU  - Thompson,Arthur A.
AU  - Peteraf,Margaret Ann
TI  - Essentials of Strategic Management: the Quest for Competitive Advantage
T2  - McGraw-Hill international edition
SN  - 9781259733543
AV  - HD 30.28 GAM
PY  - 2016///
CY  - New York
PB  - McGraw-Hill Education
KW  -  Strategic planning. / Business planning. / Competition. / Strategic planning - Case studies
N1  - Cover; Title Page; Copyright; About the Author; Brief Contents; Preface; Acknowledgments; Contents; Part One Concepts and Techniques For Crafting and Executing Strategy; Section A: Introduction and Overview; 1. Strategy, Business Models, and Competitive Advantage; 2. Strategy Formulation, Execution, and Governance; Section B: Core Concepts and Analytical Tools; 3. Evaluating a Company's External Environment; 4. Evaluating a Company's Resources, Capabilities, and Competitiveness; Section C: Crafting a Strategy; 5. The Five Generic Competitive Strategies; 6. Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations7. Strategies for Competing in International Markets; 8. Corporate Strategy: Diversification and the Multibusiness Company; 9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy; Section D: Executing the Strategy; 10. Superior Strategy Execution-Another Path to Competitive Advantage; Appendix Key Financial Ratios: How to Calculate Them and What They Mean; Part Two Cases in Crafting and Executing Strategy; Case 1 BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential GrowthCase 2 Whole Foods Market in 2014: Vision, Core Values, and Strategy; Case 3 Apple Inc. in 2015; Case 4 Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After a Near-Death Experience?; Case 5 Panera Bread Company in 2015-What to Do to Rejuvenate the Company's Growth?; Case 6 Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline?; Case 7 Tesla Motors' Strategy to Revolutionize the Global Automotive Industry; Case 8 Deere & Company in 2015: Striving for Growth in a Weakening Global Agricultural SectorCase 9 PepsiCo's Diversification Strategy in 2015; Case 10 Robin Hood; Case 11 Southwest Airlines in 2014: Culture, Values, and Operating Practices; Case 12 TOMS Shoes: A Dedication to Social Responsibility; Glossary; Indexes
UR  - https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5049836
UR  - https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5471267
ER  -