Keat, Paul G. <br/><br/>
Managerial economics :  economic tools for today's decision makers / 

 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2009. 
 - xxiii, 598 pages:  Illustrations; 
<br/><br/> Includes statistical and financial tables. 
<br/><br/>Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry. 
<br/><br/><label>ISBN: </label>9780136040040 (casebound) 0136040047 (casebound) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.
<br/><br/><label>LC Class. No.: </label>HD 30.22  / KEA