01315cam a2200205 a 4500 9780136040040 (casebound) 0136040047 (casebound) HD 30.22 KEA Keat, Paul G. Managerial economics : economic tools for today's decision makers / 6th ed. Upper Saddle River, N.J. : Prentice Hall, c2009. xxiii, 598 pages: Illustrations; Includes statistical and financial tables. Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry. Managerial economics. Young, Philip K. Y. http://www.loc.gov/catdir/toc/ecip0822/2008028750.html lcc BK 0 0 lcc 0 GIMPA GIMPA REF 2014-10-03 Purchase 0 HD 30.22 KEA 60554 2023-10-02 2023-10-02 BK 3349 3349