economic tools for today's decision makers Keat, Paul G. creator Young, Philip K. Y. text Upper Saddle River, N.J Prentice Hall c2009 6th ed. monographic xxiii, 598 pages: Illustrations; Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry. Includes statistical and financial tables. Managerial economics HD 30.22 KEA 9780136040040 (casebound) 0136040047 (casebound) http://www.loc.gov/catdir/toc/ecip0822/2008028750.html http://www.loc.gov/catdir/toc/ecip0822/2008028750.html