Johnson, Gerry,

Exploring strategy / text and cases - 11th ed. - Harlow, England : Pearson Education Limited , c2017. - xxviii, 797 pages : Illustrations.

Revised edition of the authors' Exploring strategy, [2014]
Includes index.

Introducing strategy -- The strategic position -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Commentary the strategy lenses -- Strategic choices -- Business strategy and models -- Corporate strategy and diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- Strategy in action -- Evaluating strategies -- Strategy development processes -- Organising and strategy -- Leadership and strategic change -- The practice of strategy -- Commentary on part iii strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.

9781292145174 (alk. paper) 9781292145129 (pbk.)


Business planning.
Strategic planning.
Business planning - case studies.
Strategic planning - case studies.

HD 30.28 / EXP