Wirtz, Jochen. <br/><br/>
Services marketing :  people, technology, strategy / 

 - 8th ed. 
 - New Jersey :  World Scientific Publishing Co. Inc.,   c2016. 
 - xvii, 783 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781944659004 (hardcover) 9781944659011 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.<br/>Professions - marketing.<br/>Service industries - marketing.<br/>Customer services - marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / WIR