TY  - BOOK
AU  - Wirtz,Jochen
AU  -  Lovelock,Christopher H.
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659004 (hardcover)
AV  - HF 5415.13 WIR
PY  - 2016///
CY  - New Jersey
PB  - World Scientific Publishing Co. Inc., 
KW  - Marketing - management
KW  - Professions - marketing
KW  - Service industries - marketing
KW  - Customer services - marketing
N1  - Includes index
ER  -