Winer, Russ. <br/><br/>
Marketing management / 

 - 4th ed. 
 - Harlow, Essex :  Pearson,  c2014. 
 - 432 pages :  Illustrations ; 
<br/><br/> Includes includes. 
<br/><br/><label>ISBN: </label>1292023414 9781292023410 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / WIN