TY  - BOOK
AU  - Manning,Gerald L.
AU  - Reece,Barry L.
AU  - MacKenzie,H.F
TI  - Selling today: creating customer value 
SN  - 0131275992
AV  - HF 5438.25 MAN
PY  - 2007///
CY  - Toronto
PB  - Pearson Prentice Hall
KW  - Selling
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -